What are the current video trends?
Today we’re going to look at 4 effective video trends that are worthwhile thinking about when cooking up ideas for your next video marketing strategies.
Why, you might ask.
Because knowing what the current trends are will help you to be current and to engage as much as possible with your potential client base – making sure you stay competitive and at the forefront of your industry. We can all agree that incorporating video into your strategy is pretty trendy right now, but using it the right way is smart and profitable.
1. Affordable over fancy tools
When it comes to video production in Hong Kong – as well as worldwide – it’s not 100% necessary to have cutting-edge tools to produce the best content. Affordable tools are more readily available, and with the right know-how, production time and great ideas, you can produce professional and engaging footage, and fast.
So, do your research, try new methods, and see what fits your scope and approach the best. Finding the right platform to suit your business model and the message you’re trying to send out to customers is essential.
2. Effective storytelling
Storytelling is the non-negotiable element at the heart of any good marketing campaign, which is why it’s important to figure this part out at the beginning of your video production journey.
It’s common sense that your users will respond more to an engaging, fun, memorable story than to something bland and emotionless. So, aim for a narrative that is compelling, relatable which highlights the merits of your product and services in a way customers will remember and want to share with their friends and family.
Storytelling should be used to highlight the usefulness of your product or showcase how it can improve the lives of those who buy it — customers will respond if they understand how your narrative relates to their lives or needs.
3. SEO-focused strategy
Videos don’t directly convert into sales – they are just part of the process which encourages users to buy your product. By thinking about your video content as part of a larger network of sales tools, it becomes possible to see how they can boost other goals like SEO.
Content marketing has for a long time been an integral part of SEO, and video is no exception to that rule. This is why it is important to make sure your video contains strong branding and memorable catchphrases and/or language choices so that it stands out from the plethora of video content that is out there.
The reason why?
Customers will remember these phrases and branding and they will specifically search for them when looking up your services at a later date, either to find you again or to share with their loved ones. If you’ve already planned for this, your video content should align with your SEO strategy, which will translate in a huge boost in your search ranking on Google.
Videos don’t directly turn into sales — people don’t watch videos, only to end the viewing already owning your product. Videos are simply part of the larger process of pitching and acquisition, albeit an increasingly powerful one. Content has long been a critical part of SEO, and video is no exception.
If your videos contain strong branding and memorable catchphrases, how do you think viewers will respond? They’ll start to search for those phrases and inevitably click on your product or website. By pairing your video content with your SEO strategy, you can make a compelling case to prospective customers while boosting your search ranking in the process.
4. Performance video
Performance video is informed by users’ individual data and subsequently can alter its message or format so that it appeals directly to whomever is watching. Performance video is video that changes based on who’s watching it.
No, this is just effective marketing!
All aspects can be altered – from length, to content, even down to the colour palette. And believe it or not, all of these elements can have a dramatic effect on the audience watching. So, it’s important for marketers to embrace this potential and incorporate interactivity and personalisation into video content production. This kind of versatility guarantees an increase in the number of people reached through your approach, which will translate in more engagement and therefore more sales.
The conclusion here is that you need to think of current trends when developing your video content. Without that research and knowledge, you will struggle to stand out from the existing crowded marketing and advertising landscape.